Prof. Dr. Fernando Fastoso

I hold the Chair in Brand Management for Luxury and High-Value Brands at Pforzheim University. My Chair is the first at a German university devoted to luxury marketing. I am also a speaker and consultant. 

My background is multicultural and I am fluent in English, German and Spanish. 

You can find a longer radio interview I had recently with WDR5 here. 

I also featured in articles on luxury topics that appeared in Die Zeit, Der Tagesspiegel, WirtschaftsWoche, Der Spiegel, Süddeutsche Zeitung, DLF Kultur, WDR5, and SWR TV. I have also appeared in the Swiss NZZ Bellevue, the French Le Figaro and Le Parisien as well in the Spanish El Mundo. 

You can also read, hear or watch earlier interviews with me in the following print, TV, radio and online German media outlets: Der Spiegel, WirtschaftsWoche, Die Welt, Die Zeit and ARD. Outside of Germany: Neue Zürcher Zeitung, Puls24 and ItaliaOggi. I have also been featured in the Porsche Annual and Sustainability Report 2022.

My expertise lies in the areas of cross-cultural and luxury brand marketing. 

My research focuses on how consumers interact with brands when those brands cross national borders (consumer psychology) and how companies can best adapt their strategies in response to consumer needs (brand marketing strategy). 

I joined Pforzheim University after holding academic positions at the Universities of York and Bradford in the UK for fifteen years. 

 
Before becoming an academic, I worked for a decade as account executive and strategic planner for the DDB global communications network in Germany. 

 
In those roles I advised global clients in the FMCG (e.g., Henkel laundry detergents, Bahlsen), luxury (KPM Berlin), and services sectors (e.g., Metro AG and Deutsche Bank Leasing). 

My research has been published in high quality academic journals (VHB-A and B; ABS/AJG3, 4, 4*) including the Journal of International Business Studies, Journal of International Marketing, Journal of Business Research, Journal of Business Ethics, British Journal of Management, Journal of International Management, Psychology&Marketing, and International Marketing Review. 

I was Associate Editor of the International Marketing Review for ten years. I am now  in the Editorial Boards of the Journal of Advertising Research, the International Journal of Advertising, and the International Marketing Review. 

e-mail me at:

fernando.fastoso@icloud.com

Follow me on: https://www.linkedin.com/in/fernando-fastoso-phd-1928881/

My website at Pforzheim University:

https://www.hs-pforzheim.de/en/profile/fernandofastoso